Call Center Benchmarketing: How Good is "Good Enough (Customer Access Management)
Executives are beginning to recognize the potential of the call center as a significant revenue generator, perhaps one of the surest investments they can make in enhancing and creating customer value and bottom-line profits. Return on investments made in customer accessibility is seldom less than 100% in the first year, and frequently even more if customer lifetime value is included in the equatio...
By Jon Anton
Series: Customer Access Management
Paperback: 108 pages
Publisher: Purdue University Press; 3rd ed. edition (June 15, 2000)
Product Dimensions: 6 x 0.2 x 9 inches
Format: PDF ePub djvu ebook
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Cavaet emptor- I should have read the page count before I bought this "book." It's about 80 pages long and very rudimentary. The instruction manual for my smart phone is longer and a more interesting read....
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