The Truth About Pay-Per-Click Search Advertising

Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for• The truth about the search tax• The truth about competitive and network click fraud• The truth about testing and expansionThe Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic le...
By Kevin Lee
Paperback: 224 pages
Publisher: Que Publishing; 1 edition (March 29, 2009)
Language: English
ISBN-10: 0789738325
ISBN-13: 978-0789738325
Product Dimensions: 5.4 x 0.7 x 8.3 inches
Format: PDF ePub djvu book
Reviews:
I've taken a long break from PPC advertising to focus on SEO and Social Media marketing, but I've always had a love for PPC. I picked up this kindle book to refresh my knowledge and I really enjoyed it and I feel like I'm ready to tackle the PPC world of marketing again. FYI, I purchased this book f...
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